Competitors — Tracking Folder

This folder is consumed by competitive-intel (weekly-mon tier). One file per competitor. Files are tracking templates — fields with (needs source) mean the agent has not yet researched that field; do NOT invent values.

File Naming

<slug>.md — lowercase, hyphenated. Slug must match the brand's most-used Turkish-market name.

Required Sections per File

# <Brand>

## Snapshot
- HQ: …
- Turkish presence: …
- Primary segment: salons | consumers | both
- Pricing model: …

## Capability Matrix
- Booking: …
- Reviews / reputation: …
- Marketing automation: …
- Payments: …
- Loyalty: …
- Mobile app: …

## Pricing (Turkey, latest known)
| Tier | Monthly | Notes |
|------|---------|-------|
| …    | …       | …     |

## Distribution / GTM in Turkey
- …

## Open Intelligence Questions
1. …
2. …
3. …

## Source Log
| Date | Source | Note |
|------|--------|------|
| …    | …      | …    |

Current Files

• fresha.md — global zero-fee booking platform with TR presence
• booksy.md — global salon booking, strong consumer brand
• randevu-com.md — Turkish local salon booking
• kolay-randevu.md — TR-native horizontal scheduler (beauty + clinics + adjacent verticals)
• salon-randevu.md — TR-native salon-only SaaS with strong generic-query SEO moat