Booksy

Refreshed 2026-06-03 with sourced web research (replaces the earlier "needs source" skeleton). Headline: Booksy has essentially NO active operating presence in Turkey. It is not the TR threat to plan around.

Snapshot

• HQ: Chicago, IL (founded 2014, Warsaw). Founders: Batory, Howard, Zembrzycka, Zembrzycki. [S13]
• Scale: 40M+ consumers, 140,000+ businesses, 260M appointments/yr, $10B+ GMV (Wikipedia 2024); 13M active users / 600k+ pros (Tracxn). [S9][S13]
• Markets: US, UK, Poland, Spain, France, Mexico, Brazil, South Africa, Singapore, Turkey is in none of them. [S9][S13]
• Primary segment: both, Booksy Biz SaaS + consumer marketplace.
• Pricing model: subscription-SaaS (flat monthly + per-staff), NO commission on self-generated bookings; optional Boost acquisition fee.

Capability Matrix

• Booking / multi-staff calendars: yes, core; per-staff billing. [S1]
• Online widget: yes, marketplace, app, embeddable links. [S1][S12]
• Reviews + Google review prompts: yes. [S12]
• Marketing automation: included, 2,000 free SMS/mo, blasts, email. [S1]
• No-show fees / protection: included. [S1]
• Payments (Booksy Pay / Stripe): yes in US/core; TR live-status unverified. [S1]
• Loyalty / packages / memberships / gift cards: included. [S1]
• Mobile app: strong consumer brand (TR App Store 4.9★/232 ratings, but English-default, no TR UI). [S-TR]
• Gaps: no payroll, no website builder, no client banning, no expense mgmt. [S2]

Pricing (latest known, USD; no TRY/Turkey pricing exists)

Tier	Monthly	Notes
Booksy Biz base	$29.99 + tax	single tier, all features [S1][S2]
Each extra staff	+$20/staff	"highest staff fee in industry" [S2]
Example: 5-person salon	$109.99/mo	subscription alone [S2]
Boost (acquisition)	$0/mo + 30% of new client's first visit, min $10, max $100	repeat visits 0% [S1][S3][S10]
Processing (US ref)	2.49–2.69% + $0.10–0.30	Stripe-based [S1][S2]

TRY pricing: unverified, no source found (only USD published).

Distribution / GTM in Turkey

• No genuine TR marketplace. The "Hair Salons Near Me Turkey" Booksy URL resolves to Turkey, North Carolina, USA (false positive). [S-trap]
• App downloadable in TR App Store but no Turkish localization (June 2025 review: "every time I open this app I need to change the language to English"). [S-TR]
• Turkish booking SERP is owned by Salon Randevu / Kuaförüm Yanımda / GüzellikTakip / kolayrandevu, Booksy does not surface. [S-search]
• Active TR salon base: unverified, negligible/stagnant by all signals.

Known Weaknesses

1. Consumer review scores poor (SmartCustomer 1.4★/89; Trustpilot 16,000+ mixed; G2 4.8★ is only 14 business reviews). [S11][S-complaints]
2. Per-staff $20 add-on = highest in industry, penalizes multi-chair shops. [S2]
3. Boost ROI / lock-in: pros report being charged 30% even after turning Boost off; visibility suppressed unless running paid Boost. [S-complaints]
4. Support routed to AI bot; "many features feel half-built or glitchy"; bookings landing without provider notification. [S-complaints]

Recent Moves (2024-2026)

• Funding total reported $120M (Wikipedia) → $169M/14 rounds (Tracxn); largest = $70M Series C 2020 (Cat Rock). CIBC joined a Series C Oct 2024. $39.75M round Sep 2025. [S7][S8][S9][S13]
• Secondary stake by Siena Secondary Fund at ~$580M valuation. [S6]
• Google "AI Mode" agentic booking partner (Aug/Nov 2025), users tell Google's AI to book, it writes into the Booksy calendar. Their headline 2025 bet. [S12]
• Headcount ~700 (2024), down from ~1,200 peak, consolidation, not land-grab (consistent with no TR push). [S13]

Glossgo Angle

• Turkey is wide open vs Booksy, glossgo competes against domestic incumbents + Instagram-DM, NOT Booksy. Don't over-plan around it.
• Pricing contrast is sellable: Booksy's per-seat $20 (5-seat ≈ $110/mo ≈ 4,300+ TRY) is the loudest documented gripe.
• Boost resentment (30% first-visit + visibility gating) = positioning opportunity ("your page is always visible; we don't hold your clients hostage").
• Watch the Google AI-Mode channel defensively, if agentic Google booking reaches TR, Booksy's global integration could leak into TR queries. glossgo should pursue structured-data / agentic-booking readiness.

Open Intelligence Questions

1. Is Booksy Pay live anywhere in TR? (currently unverified)
2. Does Google AI-Mode booking expand to Turkey?
3. Any TR salon actually on Booksy? (no evidence found)

Source Log

Date	Source	Note
2026-06	biz.booksy.com/en-us/pricing [S1]	base $29.99 + $20/staff, included features, Boost 30%
2026-06	glossgenius.com/blog/booksy-price [S2]	per-staff highest, 5-person $109.99, processing, gaps
2026-06	support.booksy.com Boost [S3][S10]	Boost 30%, $10 min/$100 max, no monthly, repeat 0%
2026-06	tracxn / 6sense market share [S9]	markets list (no Turkey), US/Poland/UK split
2026-06	biz.booksy.com/blog Google AI Mode [S12]	agentic booking partnership Aug/Nov 2025
2026-06	en.wikipedia.org/wiki/Booksy [S13]	founded/HQ/scale/markets/funding
2026-06	apps.apple.com/tr Booksy [S-TR]	TR App Store 4.9★/232, no TR localization
2026-06	booksy.com/en-us/s/hair-salon/27037_turkey [S-trap]	"Turkey" = NC, USA, proves no TR marketplace
2026-06	TR SERP scan [S-search]	TR booking search owned by local players, not Booksy
2026-06	smartcustomer / BBB / Trustpilot [S11][S-complaints]	1.4★, Boost-after-off charges, AI-bot support, glitches