kolay-randevu.md
Kolay Randevu (SalonAppy)
Pricing, funding + scale section refreshed 2026-06-03 with sourced web research. This is the most institutionally serious TR-native player, funded, the widest claimed footprint, the closest local analogue to a marketplace+SaaS hybrid. The earlier "(needs source)" pricing was a guess; real annual tiers + funding history below. Strategic Read retained from prior analysis.
Snapshot
- Domains: kolayrandevu.com, salonappy.com. HQ: Istanbul. [S6][S7]
- Founded 2015 by Uğur Çivi and Candaş Sual (ODTÜ/İTÜ engineers). [S7]
- Funding: ~$1.6M raised (angel-stage; investors incl. Miton Group, Protos Venture Capital, Kaya VC per CB Insights). [S7]
- Claimed footprint: 5,000–6,000+ beauty professionals across 63–65 TR provinces and 34–55+ countries. [S6][S7]
- Primary segment: both, salon/clinic SaaS + a real consumer marketplace listing (genuine hybrid). [S6][S15]
- Pricing model: SaaS subscription (TRY, annual tiers) + marketplace listing. [S6]
Capability Matrix
- Booking: yes, online widget, SMS confirmation, multi-staff calendar. [S6]
- Reviews / reputation: yes (TR).
- Marketing automation: SMS reminders (Standard+), "Parapuan" loyalty points, surveys, blast campaigns. [S6]
- Payments: TR gateway likely (iyzico/paratika class), unconfirmed.
- Loyalty: package + membership selling + Parapuan points. [S6]
- Mobile app: Business (iOS/Android) + consumer-facing app. [S6]
- Verticals beyond beauty: clinics, doctors, pet grooming, car wash, broader TAM, less beauty-specific depth than Fresha/glossgo.
Pricing (Turkey, latest known, sourced 2026-06, TRY/year)
| Tier | Annual | Notes |
|---|---|---|
| Başlangıç | ₺1,199 | starter [S6] |
| Standart | ₺1,599 | + SMS reminders, loyalty, surveys, multi-location [S6] |
| Full | ₺2,399 | + inventory, staff-commission, Google Calendar [S6] |
(Note: these are annual figures on the pricing page, materially cheaper than Salon Randevu's monthly tiers, confirm billing cadence before quoting in a sales conversation.)
Distribution / GTM in Turkey
- Landing positioned "randevuyu kolayca al / kolayca yönet"; TR-language SEO on "randevu sistemi" / "salon randevu programı".
- Marketplace virality, consumer app surfaces partner businesses (real hybrid, unlike pure-SaaS Salon Randevu).
- Broadest vertical reach of the local players (beauty + clinics + pets + car wash).
Strategic Read (GlossGo perspective): retained + updated
- Threat level: Medium → Medium-high (revised up). They are funded, run a genuine hybrid (marketplace + SaaS), and claim the widest footprint of any local player. This is the TR-native competitor to model most carefully.
- GlossGo angle: GlossGo's AI-first beauty depth (hair-tryon, treatment recs, sentiment-scored reviews) is a category-of-one moat over a horizontal scheduler. Position as "beauty marketplace, not appointment software."
- Risk (sourced): horizontal breadth means they can drop beauty pricing aggressively without losing core revenue. GlossGo cannot win a price war from a vertical position, must win on demand-gen + AI + brand, not price.
Open Intelligence Questions
- Marketplace traffic vs SaaS traffic, which side actually drives revenue?
- Beauty-vertical AI depth (any hair-tryon / recommendations, or pure scheduling?).
- Active business count, Istanbul vs Anatolia split.
- KVKK posture (TR data residency, consent flows).
- Latest funding / runway since the ~$1.6M angel stage.
Source Log
| Date | Source | Note |
|---|---|---|
| 2026-06 | kolayrandevu.com/randevu-programi [S6] | annual tiers ₺1,199/1,599/2,399, loyalty, SaaS+marketplace, 63 provinces/6,000 pros |
| 2026-06 | cbinsights.com/company/kolay-randevu [S7] | founded 2015 Istanbul, founders Çivi/Sual, ~$1.6M raised, investors, SalonAppy, 34 countries |
| 2026-06 | dealroom / CB Insights desc [S15] | described as "online beauty booking platform" = hybrid marketplace + SaaS |
| 2026-05-25 | Past competitive observation (mem obs 5684) | flagged as TR entrant |