ICP — Ideal Customer Profiles

Three Ideal Customer Profiles for GlossGo's salon-side. Read these before any salon-facing content, sales conversation, or product roadmap decision.

Files

icp-a-solo-barber.md — Single-chair / owner-operator. 200-500 capture target Y1.
icp-b-mid-salon.md — 3-7 chairs / center of gravity for GlossGo strategy. 50-150 capture target Y1.
icp-c-chain.md — 3+ locations / long-term enterprise floor. 3-10 capture target Y1, but distraction risk if pursued too early.

Content production: When drafting any LinkedIn post, sales email, or marketing copy, identify which ICP is the primary audience. Use that ICP's pain language verbatim (Turkish quotes verbatim, not paraphrased).
Product roadmap: When prioritizing features, score each candidate against "which ICP does this help, and how much does it move their #1-3 pain points?" Features that don't map to ICP pain are off-strategy.
Sales conversations: Before any sales call, identify the ICP. Adjust pitch length, tone, and depth of demo accordingly:
- ICP-A: 15 min demo, no slide deck
- ICP-B: 30 min demo + 1-page leave-behind
- ICP-C: 60 min demo + 10-slide deck + custom pilot proposal
Pricing decisions: Pricing tiers map to ICPs:
- Free starter + 299 TL/ay → ICP-A
- 699 TL/ay all-in → ICP-B
- 1,500 TL/ay/location enterprise → ICP-C

Update each ICP file when:

A common pain point gets repeatedly invalidated in customer conversations
A new pain point shows up in 3+ separate customer conversations
Pricing power shifts (competitor pricing change, salon market behavior change)
Acquisition channel performance shifts (some channels stop working, new ones emerge)

Next scheduled review: 2026-08-01 (start of Q3).